Media Math Formulas. Web discover the essential media math cheat sheet that provides formulas, calculations, and key metrics used in media planning and advertising. Grps = impressions or rating x # spots or reach x frequency.
Outdoor Media Math Formulas PDF Traffic Frequency
Table of contents • universe estimate / coverage • households using television (hut) / persons using television (put). Content collected and designed by emily linginfelter (xavier, ‘17) on march 2, 2017. Rating (000) cpp = avg. Learn how to calculate reach and frequency, cpm, grp, and other important. Cpm = media cost (in dollars) gross audience (000) or. Web cpm = media cost x 1,000. Cpm = media cost / impressions x 1000. Web vocabulary formulas for more information, read chapter 1 of media flight plan (martin & coons, 2015). Web discover the essential media math cheat sheet that provides formulas, calculations, and key metrics used in media planning and advertising. Unit cost rating % or.
Table of contents • universe estimate / coverage • households using television (hut) / persons using television (put). Rating (000) cpp = avg. Web cpm = media cost x 1,000. Web vocabulary formulas for more information, read chapter 1 of media flight plan (martin & coons, 2015). Unit cost rating % or. Learn how to calculate reach and frequency, cpm, grp, and other important. Content collected and designed by emily linginfelter (xavier, ‘17) on march 2, 2017. Hut = #hh w/ tv sets on. Web discover the essential media math cheat sheet that provides formulas, calculations, and key metrics used in media planning and advertising. Cpm = media cost / impressions x 1000. Table of contents • universe estimate / coverage • households using television (hut) / persons using television (put).
